November, 2025

Knowing where we are to decide where we are going

The willingness to continue innovating in this veterinary pharma company was clear, but the question was more complex: Do we have the best innovation model we can have? Are we getting the expected results? Do we understand what innovation is and what we want to achieve with it? It seems logical to think that these reflections lead to carrying out an internal analysis process that allows us to build upon what we are and upon the learning and experience of the organization with innovation.

That’s why we carried out a 360º innovation diagnosis. We didn’t stay on the surface; we analyzed the six critical business dimensions: Strategy, Market, Product, Operations, People, and Structure. Through in-depth interviews and data analysis, our goal was to detect what was working and, above all, what invisible frictions were slowing progress.

With the diagnosis completed, we designed a phased Intervention Plan.

Common Vision and Culture: We created a simple vision shared by all areas. Common objectives, active collaboration.
Data-based decisions: Systematics for portfolio decision-making. Optimal product portfolio.
Market Strategy: Differentiation and strategy by channel

Innovating means traveling paths that do not yet exist, and that generates a natural complexity that is difficult to manage. We need to learn from what we do and make decisions based on results, always within the context of discipline, and in the case of innovation, the context is uncertain, but that does not mean it cannot be planned.