Corporate Venture: A Structured Path to Diversify Your Business Through Startups

An international engineering group wanted to explore corporate venture as a path for diversification and strategic learning. Together with their team, we designed a complete journey for them to safely introduce themselves to investing in startups / spin-offs / EBCs: defining an investment strategy aligned with objectives and risk tolerance, brief training with ‘first tips,’ and a map of attractive industries and technologies to focus efforts.

With that basis, we activate scouting: objective search and evaluation of 5–8 startups / spin-offs / EBCs (Emerging Business Companies) based on growth potential, technological maturity, team, and fit. Next, we prepare a comparative analysis to facilitate selection, reducing noise and clarifying trade-offs before the final decision.

The process was structured into clear phases and ‘decision moments’: kick-off and strategy, presentation of the opportunity map, prioritization of industries/technologies, scouting, and presentation of candidates (shortlist of three startups / spin-offs / EBCs). The result was a practical and measurable corporate venture path: shared investment criteria, a quality deal flow, comparisons that facilitate decision-making, and an analysis and follow-up routine that turns every potential investment into a source of strategic information for the core business. A step-by-step approach to diversifying with criteria, close to the innovation that truly matters.

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