Working on the Organization’s Values while Designing the Future

A Technology Center in Zaragoza asked us to design a day where the R&D department (which had grown significantly in the last year) could have a teambuilding day with purpose, focused on working on the center’s values and building the team. Since we always like to work in a practical way, where our clients always learn something and have fun in the process, we decided to propose a day with them called ‘Enjoy the Future,’ where we took the organization to a dystopian future through a gamified activity while learning about the Futures Design methodology.

From the beginning, we focused on how to work, not just what to do. The session was supported by the values that guide this Technology Center: respect for the individual, personal responsibility, direct and critical communication, pursuit of excellence, teamwork, flexibility and adaptability, and value creation. This framework allowed for honest conversations, quickly agreed-upon decisions, and useful (though imperfect) prototypes to move forward without wasting time.

The first part was creative foresight: working with signals and drivers, choosing focus areas, and building plausible and challenging scenarios. With that foundation, each team identified challenges and opportunities and converted them into concrete proposals, evaluated by impact and viability. We closed with short pitches to clarify the next step, hypotheses to validate, and collaboration needs.

The result was an initial portfolio of prioritized ideas, a common language for talking about the future, and—above all—a shared energy to drive what provides real value based on the Technology Center’s own culture.

Thank you for the trust and for sustaining an environment in which these values are not only named: they are practiced.

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